Vital Proteins is transitioning its collagen peptides from plastic packaging to an 80% paperboard canister, marking the first significant packaging change in its 10-plus year history, and a category-first packaging design. The swap comes as consumer interest in sustainable packaging continues to rise. In fact, nearly 80% of North American shoppers have expressed a desire to purchase a product based on its sustainability claims, according to the brand. Made from fibers that come from respon...